What do you expect once you enter a restaurant? Some people may say a quiet atmosphere which provides comfort, and some may even say the warm welcome from the waitress. The warm welcome from the waitress will certainly make the customers feel comfortable in the very first place they got into the restaurant. In Auroz Gourmet Grill which is located in Menara Merdeka Jakarta, the customers not only will be greeted with a friendly ‘hello’ by the waitress but also by the Chefs who will prepared the exquisite dinner for them.
The customers will find an open-kitchen once they enter Auroz Gourmet Grill. There the Chefs will be standing welcoming the customers before being accompanied to a comfortable dining table or one of the cozy private rooms. The quite atmosphere indeed will be coupled along with their warm services. Gilles Marx, the Chef Founder of Auroz Gourmet Grill said that they want to make the customers feel comfortable and confident with their choice to dine in Auroz Gourmet Grill. “If they are comfortable once they enter the restaurant, they certainly could happily enjoy the meals we serve,” said Gilles.
The open-kitchen concept they carry allows the customers to see the activity of the Chefs preparing the meals they ordered. Gilles said they want the customers to see the cooking process and all other aspects of a Kitchen. “I want them to feel safe when eating the food served at their table and I want them also to enjoy the show of a busy Kitchen”. We don’t hide anything associated with the ingredient or cooking methods of our menu, we source the best quality products and adapted simple and safe cooking methods to achieve great taste and a nice and clean presentation,” to quote Gilles.
Indonesian Founding Fathers and National Heroes
Auroz is located in Central Jakarta so as they target more Jakarta citizen who live and work around the area. “Amuz has already been fulfilling the demand in South Jakarta. Auroz certainly tend to target people who live and work around Central Jakarta. The road condition that can not be predicted is also the reason why we open our restaurant here. For people who work in this area, it may take quite a long time to go to Amuz due to traffic,” said Gilles.
Gilles said that Menara Merdeka is chosen because besides, it is surrounded by business and government offices by which considered potential, the location of the building is also pretty quiet. Although not exactly located near the main road, Auroz Gourmet Grill remains within reach. Apparently, the choice of location and place, also affecting the ornaments displayed in every corners of the restaurant.
“There are some paintings that we intentionally display that not only enrich the atmosphere of the restaurant, but also characterize the area and the building. Since this is Menara Merdeka, and also the restaurant is near to Jl. Merdeka, we display the painting of Soekarno-Hatta, Indonesia’s founding fathers, and other Indonesian national heroes, such as Soedirman, Diponegoro, AgusSalim, and Kartini,” closed Gilles.
Written and photo by Ahmad Fajar